READER-FACING VISIBILITY
Help the book get noticed.
Book spotlights, launch campaigns, content, creative assets, publicity, reader communities, newsletters, events, and partnership opportunities.
A BOOK-FOCUSED STUDIO FOR AUTHORS
Put your book where the right readers already look.
BetweenBooks brings together reader discovery, positioning, visibility, awareness, and creative support so a book can be understood quickly, recognized in the right places, and presented to the people most likely to want it.
01 / THE POSITION
The work is not simply “marketing a book.”
It is finding the relationship between a book, its ideal readers, and the places where discovery actually happens then using that understanding to create visibility and awareness with purpose. The question is not only how to promote a title. It is how to help the right people recognize that it is for them.
01
Find
Understand the book, its reader signals, comparable titles, search language, categories, communities, and likely discovery environments.
02
Position
Clarify what the book is, who it is for, what makes it recognizable, and which entry points deserve emphasis.
03
Make visible
Build awareness around the book through promotion, publicity, creative assets, partnerships, content, and sustained attention.
READER DISCOVERY
Find the places where the book already makes sense.
Readers discover books through search results, retailer pages, category shelves, comparable titles, lists, recommendations, creators, communities, newsletters, libraries, booksellers, events, social content, and conversations. The work is to understand which of those environments matter for a particular book, then make the book legible inside them.
02 / READER DISCOVERY ASSESSMENT
Research the discovery environment before assuming what should change.
The Reader Discovery Assessment is the studio’s flagship research service.
It examines the book as a whole within the environment in which readers encounter it: positioning, comparable books, reader entry points, search terms, keyword and category language, metadata, genre expectations, reader response where evidence exists, and gaps or opportunities worth investigating.
PositioningComparable booksReader languageSearch termsCategoriesMetadataDiscovery pathsGenre expectations
CREATE VISIBILITY & AWARENESS
Once the book is understood, build the attention around it.
Visibility is the bridge between being a strong fit for a reader and actually being encountered by that reader. BetweenBooks supports the promotional system around the book, from campaigns and creative to publicity, author visibility, content, partnerships, spotlights, and ongoing awareness.
03 / SERVICES
From reader discovery to sustained visibility.
UNDERSTAND
Know where the book belongs.
Reader Discovery Assessment, Discovery Roadmap, Book Positioning Review, Comparable Book Review, genre and category context, metadata and discovery language.
Explore the research sideBUILD VISIBILITY
Create awareness with direction.
Book marketing strategy, launch visibility, ongoing promotion, author visibility, publicity support, campaigns, outreach, partnerships, and audience-facing opportunities.
See visibility workCREATE & PUBLISH
Give the book things worth seeing.
Promotional graphics, short-form video, book trailers, social content, author content, book spotlights, author spotlights, interviews, and public-facing creative.
Discuss a project04 / VISIBILITY & AWARENESS
The aim is not activity for activity’s sake.
The aim is to increase the number of useful places in which the right readers can encounter, understand, remember, and act on the book.
That can mean improving the visibility of the book itself, strengthening the author’s public presence, building a campaign around a release, creating content that travels beyond one retailer page, placing the book into relevant conversations, or developing repeatable ways to keep awareness moving after launch.
AUTHOR-FACING VISIBILITY
Make the author easier to discover too.
Author visibility, profile positioning, interviews, guest content, recurring content systems, and public-facing opportunities that support the book ecosystem.
05 / PUBLIC CASE LIBRARY
Selected books, shown properly.
A public reference library of books with visible reader, publisher, retailer, or category signals. Each title has its own page so the book itself remains the focus.
These are public reference examples, not client projects. Public claims are kept close to the source pages.
06 / DISCOVERY ENVIRONMENTS
Different readers find different books in different ways.
More genres can be assessed in the same way. Select a genre to see a sample positioning and discovery assessment note.
DISCOVERY ASSESSMENT
Genre
Positioning
Reader entry point
Discovery signals
Assessment focus
Tip for authors
07 / BOOK FINDER
Find the book. Open its page. See the path.
Search public book records by title, author, or ISBN. Results open to their underlying public book page.
Searches Google Books and Open Library.
The finder is useful for research too. Compare how titles are categorized, presented, described, and connected to other books.
08 / EXAMPLE
From broad language to useful reader recognition.
BEFORE
“A heartfelt story about healing and second chances.”
Broad emotional language that could describe thousands of books.AFTER
“A family mystery about the daughter who returns home to uncover why her brother vanished.”
More concrete signals help a likely reader recognize the experience.Illustrative example only. Not a client result.
09 / ABOUT
A small studio built around close attention to the book.
BetweenBooks is led by Joseph, working with authors around reader discovery, book positioning, visibility, awareness, strategy, and creative support.
The studio treats each title as its own discovery problem. Research comes first, then priorities, then the visibility work that makes sense for the book and its audience.
START WITH THE BOOK
Let’s look at where this book can be found.
Send the title, book link, and the question you are trying to answer. We can start with the discovery environment, the visibility problem, or both.